Kenno launch 11.12.2012 – spaces for ideas

Kenno – Solution for poor thinking

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Kenno launch is started at 13:00 in Helsinki, Congress Hotel Rantapuisto. The Key Note is Peter Vesterbacka from Rovio.

More inrofmation form Insight Spaces -homapage (currently in Finnish): http://www.insightspaces.fi/about-us.html

Kenno – Parempaa ajattelua

Seuraa tilaisuutta twitterissä: https://twitter.com/insightspaces

Insight Spaces:in Kenno-tila on julkaistu 11.12.2012 klo 13 alkavassa tapahtumassa, jossa Key Note puhujana on Roviolta Peter Vesterbacka ja tilaisuuden juontaa Pekka Seppänen. Cone Advisor on yksi pääkumppaneista Kennossa, jossa käytetään Cone Made -ohjelmistoa esimerkiksi liiketoimintainnovointiin, yhteisen tavoitteen jakamiseen tai vaikka johdon “war room” kokonaiskuvan saamiseksi. Cone Advisorin ja Insight Spaces:in toimitusjohtaja Jukka Ala-Mutka julkistaa Kennon klo 13:45. Sitten on puheenvuorot kumppaneilla Talent Vectia:n Jarkko Pallasalolla ja Haaga-Helian Vesa Heikkisellä. Ennen demoja Kennossa on paneeli, jossa ovat:

Silja Lehtinen, purjehtija, olympiamitalisti
Lassi Kurkijärvi, Director Innovation and Development, Sanoma Media Netherlands
Miikka Seppälä, toimitusjohtaja, Särkänniemi
Maaretta Tukiainen, toimitusjohtaja, Moodit
Jaana Vuori, markkinointijohtaja, Microsoft

Lisätietoja Insight Spaces -sivulta: http://www.insightspaces.fi/about-us.html

Rovio business model – entertainment strategy logic

Rovio business model – entertainment strategy logic

From Rovio’s homepage: “Rovio is an entertainment media company, and the creator of the globally successful Angry Birds franchise.” Rovio’s homepage >>

This statement means that Rovio is not just games. A dominant logic (strategy logic) of Rovio’s business model is here that sales of games is not (so) important, but billion downloads counts…

This strategy logic should affect on the new developed games:

  1. Rovio have strong partner and reseller network. Focus is on channels and especially in real world such as theme parks. Next developed new games have to be suitable for this strategy.
  2. The target is to create (only) a few titles, which create franchise and licensing income.
  3. The price of games should be rather low and target is billion downloads (brand awareness)

Also from earlier post: Rovio thinks the pirates are helping promote its brand  — “so long as the product is well made.” This is unusual thinking.

I added following components to business model canvas. Click picture to enlarge and discover rich content of the model:

rovio_canvasModelSnapshot

See final (so far) business model presentation:


 

Rovio business model

Rovio business model

Next week Peter Vesterbacka from Rovio will make a speech in the Kenno – tilaa ideoille Event on 11th Dec 2012 in Helsinki. I started to make Rovio Business Model and I’ll will do this on-line and via this blog. I will ask some question from Peter and you can help me and us to model Rovio’s business model by sending your questions and links to public sources, where Rovio have announce something critical related to their business model.

  • What I should ask from Peter on 11.12?
  • What are the critical business model components of Rovio’s business model? send also evidence about it for example link to article.

With your contributions, I will develop the Rovio Business Model on-line and it will evelve with help your contributions. This will be done with Business Model Canvas tool by A. Osterwalder.

Business model template?

I will also modify the original BMC-template, if it is neccessary in this case. Thus, the goals of this modeling effort  is twofold: (1) development of business model and (2) modifying the BMC template for case specific usage. This will form a serios of blog post that you can follow the evolution of moding prosess.

Business model discussion in Linkedin Group

Discussion are also feeded in Linkedin Group: http://www.linkedin.com/groups?gid=2836483

Is Hed’s approach to merchandising crazy?

Rovio business model

I started to analyze Rovio’s business model, which is not so new one, but it require a good strategy execution. The major difference to gaming companies is a brand extension of games to merchandises. Rovio branded products are e.g. coffee, cosmetics, theme parks,… This is same strategy that Disney or Lucas have executed for a long time with movies, animation, theme parks and lots of various merchandises. In addition, Rovio thinks the pirates are helping promote its brand  — “so long as the product is well made.” This is unusual thinking.

Brand awareness as business model?

I assume that this kind of business models will be targets for several companies in the Future, where brand awareness is the key and exploitation of awareness with the broad offering of merchandises.

Brand awareness business model examples:

Coffee:
http://www.paulig.com/en/products/angrybirds

Cosmetics
http://www.youtube.com/watch?v=rY9KL-zuSX0

Theme parks:
http://www.lappset.co.uk/Products/Angry_Birds_Activity_Parks.iw3

Television networks adopt Rovio’s Angry Birds merchandising strategy
http://econsultancy.com/fi/blog/10488-television-networks-adopt-rovio-s-angry-birds-merchandising-strategy

11.12.2012 event in Helsinki, where  Peter Vesterbacka from Rovio will tell about more how they have done it. See more in Finnish (tilaisuus suomeksi Helsingissä) >>>

 

See final (so far) business model presentation:

 

The new era for the development of business innovations – Kenno 11.12.2012

Kenno – for better thinking

The greatest problem facing humanity is ‘poor thinking’ – Edward de Bono

This is moment that I have waiting for 12 years. It will happened at 11th December afternoon in Congress Hotel Rantapuisto, Helsinki. We will introduce something new for “the meeting industry”.

Rovio Business Model bu Peter Vesterbacka

The key note speaker is Peter Vesterbacka from Rovio and he will tell about the story of Rovio from the business innovation perspective – how they have done it.

“Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms. In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards. The Angry Birds games have enjoyed continuing worldwide chart success, and the franchise has since expanded to a variety of new business areas. Rovio is rapidly expanding its activities in broadcast media, merchandising, publishing and services.”

After Peter’s key note, I will tell the story of Insight Spaces and new solution for poor thinkingKenno. It is like a room, multisensored, visual…, but it is much more. I will tell you more after 11th of December. Actually, I cannot tell it you,  because you have to experience it. It is possible soon, when we will have it all over the world.

The invitation to the event, which is held in Finnish is below. There is probably some places still left…

Aika katoaa, sydän tuntee, mieli lentää, paikka unohtuu. Voiko tällaista tapahtua töissä? Minulle? Näiden kollegoiden kanssa?Tietenkin voi. Sillä nyt täällä on Kenno– Tilaa ideoille. Tule kuulemaan ja katsomaan, miten voit parantaa liiketoimintaa.Ytimekäs neljän tunnin ohjelma alkaa kello 13. Rovion Peter Vesterbacka kertoo, miten ideoista tehdään liiketoimintaa. Kuulet, miten ideoita johdetaan. Pekka Seppäsen vetämässä paneelissa keskustelevat muun muassa olympiamitalisti Silja Lehtinen, Särkänniemen toimitusjohtaja Miikka Seppälä, Sanoma Media Netherlands Director Innovation & Development Lassi Kurkijärvi sekä Microsoftin markkinointijohtaja Jaana Vuori. Kuulet myös tutkittua tietoa siitä, minkälaisia ovat tulevaisuuden kokous- ja valmennustilat.Ja ennen kaikkea näet ne tulevaisuuden tilat itse Kokoushotelli Rantapuistossa, Helsingin Vuosaaressa. Tunnet, kuinka elämyksellinen ja digitaalinen Kenno vie ihmisten koulutus- ja kokouskokemukset ja liiketoiminnan uuteen aikakauteen.

Ehdit myös verkostoitua monipuolisen buffetin äärellä. Tilaisuus päättyy kello 17, eli heti kun olemme arponeet palkintoja sinulle ja yrityksellesi yli 10.000 €:n arvosta.

Paikkoja on rajoitetusti, katso tarkka ohjelma ja ilmoittaudu heti.

Jere Talonen
Hallituksen pj
Insight Spaces
Kari Kasanen
Hallituksen pj
Talent Vectia
Carl-Axel Schauman
Hallituksen pj
Cone Advisor
PS. Kutsu on henkilökohtainen. Mutta voit tulla yhden kollegasi kanssa, mikäli ilmoitat hänetkin mukaan täyttämällä ilmoittautumislomakkeen. Tilaa on 300 nopeimmalle.

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