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My morning talk at Aalto University 11th Sept 2013 starting 8:30 am.
Place: Aalto University
Time: 11th Sept 2013
Tokio II is participating to Offsshore Race. See more from pages below.
Follow us in twitter: https://twitter.com/insightspaces
Use hastag: #kenno
Kenno launch is started at 13:00 in Helsinki, Congress Hotel Rantapuisto. The Key Note is Peter Vesterbacka from Rovio.
More inrofmation form Insight Spaces -homapage (currently in Finnish): http://www.insightspaces.fi/about-us.html
Seuraa tilaisuutta twitterissä: https://twitter.com/insightspaces
Insight Spaces:in Kenno-tila on julkaistu 11.12.2012 klo 13 alkavassa tapahtumassa, jossa Key Note puhujana on Roviolta Peter Vesterbacka ja tilaisuuden juontaa Pekka Seppänen. Cone Advisor on yksi pääkumppaneista Kennossa, jossa käytetään Cone Made -ohjelmistoa esimerkiksi liiketoimintainnovointiin, yhteisen tavoitteen jakamiseen tai vaikka johdon “war room” kokonaiskuvan saamiseksi. Cone Advisorin ja Insight Spaces:in toimitusjohtaja Jukka Ala-Mutka julkistaa Kennon klo 13:45. Sitten on puheenvuorot kumppaneilla Talent Vectia:n Jarkko Pallasalolla ja Haaga-Helian Vesa Heikkisellä. Ennen demoja Kennossa on paneeli, jossa ovat:
Silja Lehtinen, purjehtija, olympiamitalisti
Lassi Kurkijärvi, Director Innovation and Development, Sanoma Media Netherlands
Miikka Seppälä, toimitusjohtaja, Särkänniemi
Maaretta Tukiainen, toimitusjohtaja, Moodit
Jaana Vuori, markkinointijohtaja, Microsoft
Lisätietoja Insight Spaces -sivulta: http://www.insightspaces.fi/about-us.html
Rovio business model – entertainment strategy logic
From Rovio’s homepage: “Rovio is an entertainment media company, and the creator of the globally successful Angry Birds franchise.” Rovio’s homepage >>
This statement means that Rovio is not just games. A dominant logic (strategy logic) of Rovio’s business model is here that sales of games is not (so) important, but billion downloads counts…
This strategy logic should affect on the new developed games:
Also from earlier post: Rovio thinks the pirates are helping promote its brand — “so long as the product is well made.” This is unusual thinking.
I added following components to business model canvas. Click picture to enlarge and discover rich content of the model:
See final (so far) business model presentation:
Next week Peter Vesterbacka from Rovio will make a speech in the Kenno – tilaa ideoille Event on 11th Dec 2012 in Helsinki. I started to make Rovio Business Model and I’ll will do this on-line and via this blog. I will ask some question from Peter and you can help me and us to model Rovio’s business model by sending your questions and links to public sources, where Rovio have announce something critical related to their business model.
With your contributions, I will develop the Rovio Business Model on-line and it will evelve with help your contributions. This will be done with Business Model Canvas tool by A. Osterwalder.
I will also modify the original BMC-template, if it is neccessary in this case. Thus, the goals of this modeling effort is twofold: (1) development of business model and (2) modifying the BMC template for case specific usage. This will form a serios of blog post that you can follow the evolution of moding prosess.
Discussion are also feeded in Linkedin Group: http://www.linkedin.com/groups?gid=2836483
I started to analyze Rovio’s business model, which is not so new one, but it require a good strategy execution. The major difference to gaming companies is a brand extension of games to merchandises. Rovio branded products are e.g. coffee, cosmetics, theme parks,… This is same strategy that Disney or Lucas have executed for a long time with movies, animation, theme parks and lots of various merchandises. In addition, Rovio thinks the pirates are helping promote its brand — “so long as the product is well made.” This is unusual thinking.
I assume that this kind of business models will be targets for several companies in the Future, where brand awareness is the key and exploitation of awareness with the broad offering of merchandises.
Television networks adopt Rovio’s Angry Birds merchandising strategy
11.12.2012 event in Helsinki, where Peter Vesterbacka from Rovio will tell about more how they have done it. See more in Finnish (tilaisuus suomeksi Helsingissä) >>>
See final (so far) business model presentation:
The greatest problem facing humanity is ‘poor thinking’ – Edward de Bono
This is moment that I have waiting for 12 years. It will happened at 11th December afternoon in Congress Hotel Rantapuisto, Helsinki. We will introduce something new for “the meeting industry”.
The key note speaker is Peter Vesterbacka from Rovio and he will tell about the story of Rovio from the business innovation perspective – how they have done it.
“Rovio was founded in 2003 as a mobile game development studio, and the company has developed several award-winning titles for various mobile platforms. In 2009, Rovio released Angry Birds, a casual puzzle game for touchscreen smartphones that became a worldwide phenomenon from 2010 onwards. The Angry Birds games have enjoyed continuing worldwide chart success, and the franchise has since expanded to a variety of new business areas. Rovio is rapidly expanding its activities in broadcast media, merchandising, publishing and services.”
After Peter’s key note, I will tell the story of Insight Spaces and new solution for poor thinking – Kenno. It is like a room, multisensored, visual…, but it is much more. I will tell you more after 11th of December. Actually, I cannot tell it you, because you have to experience it. It is possible soon, when we will have it all over the world.
The invitation to the event, which is held in Finnish is below. There is probably some places still left…