Rovio business model

Rovio business model

Next week Peter Vesterbacka from Rovio will make a speech in the Kenno – tilaa ideoille Event on 11th Dec 2012 in Helsinki. I started to make Rovio Business Model and I’ll will do this on-line and via this blog. I will ask some question from Peter and you can help me and us to model Rovio’s business model by sending your questions and links to public sources, where Rovio have announce something critical related to their business model.

  • What I should ask from Peter on 11.12?
  • What are the critical business model components of Rovio’s business model? send also evidence about it for example link to article.

With your contributions, I will develop the Rovio Business Model on-line and it will evelve with help your contributions. This will be done with Business Model Canvas tool by A. Osterwalder.

Business model template?

I will also modify the original BMC-template, if it is neccessary in this case. Thus, the goals of this modeling effort  is twofold: (1) development of business model and (2) modifying the BMC template for case specific usage. This will form a serios of blog post that you can follow the evolution of moding prosess.

Business model discussion in Linkedin Group

Discussion are also feeded in Linkedin Group:


Is Hed’s approach to merchandising crazy?

Rovio business model

I started to analyze Rovio’s business model, which is not so new one, but it require a good strategy execution. The major difference to gaming companies is a brand extension of games to merchandises. Rovio branded products are e.g. coffee, cosmetics, theme parks,… This is same strategy that Disney or Lucas have executed for a long time with movies, animation, theme parks and lots of various merchandises. In addition, Rovio thinks the pirates are helping promote its brand  — “so long as the product is well made.” This is unusual thinking.

Brand awareness as business model?

I assume that this kind of business models will be targets for several companies in the Future, where brand awareness is the key and exploitation of awareness with the broad offering of merchandises.

Brand awareness business model examples:



Theme parks:

Television networks adopt Rovio’s Angry Birds merchandising strategy

11.12.2012 event in Helsinki, where  Peter Vesterbacka from Rovio will tell about more how they have done it. See more in Finnish (tilaisuus suomeksi Helsingissä) >>>


See final (so far) business model presentation: