Low-cost Airline’s Strategy Model Analysis: Southwest Airlines

Case Southwest Airlines Must-Win Battles & Strategy Model About 40 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. Southwest Airlines founded in 1971, and it was a novel business model innovation that breaks all the rules. They began with a straightforward notion: If you get your … Continue reading Low-cost Airline’s Strategy Model Analysis: Southwest Airlines